Why J.J. Abrams spurned a $500 million Apple TV+ deal

“If the iPhone maker had invested $500 million in Bad Robot, the company could have only produced content for Apple TV+” writes Ed Hardy for Apple reportedly offered one of the world’s hottest directors half a billion dollars to produce shows exclusively for Apple TV+, but J.J. Abrams turned down the deal.There are no less than three shows coming to Apple TV+ from Abrams’ production company.Instead, his Bad Robot production company signed with WarnerMedia for about half that amount.

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