WhatsApp Now Lets Small Businesses Feature Shopping Catalogs

“As the name suggests, this is a feature which lets businesses share information about products and services with potential customers, using the WhatsApp Business app” writes Shomik Sen Bhattacharjee for WhatsApp, in an attempt to make it easier for small businesses to connect with customers and grow, has now launched a feature that the chat giant’s calling a “catalogue feature” for businesses. WhatsApp also put up a tutorial video of sorts to make it easier for business to create their Catalogs right away.Within most of the basic information right there, WhatsApp essentially eliminates the need to go over to the business’ website to place an order.Previously businesses had to send product photos one at a time and repeatedly provide information – now customers can see their full catalog right within WhatsApp,” the company mentioned in a blog post.

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