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What’s in a Name? Over-Hyped ‘Blockchain’ Being Ditched in Favor of ‘DLT’

“Similarly, in December, New York-based Long Island Iced Tea announced it was changing its name to include the word blockchain to become Long Blockchain Corp” writes Rebecca Campbell for Companies are turning their noses up at the word blockchain, claiming that it’s too over-hyped, according to new research.Once it seemed that everyone was searching for ways to add the word blockchain to their company name.Instead, they are applying the word DLT, also known as distributed ledger technology.

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