News Platforms 

Report: Apple buys voice tech platform PullString

“In the fall of 2017, PullString launched a platform that was completely oriented toward creating voice apps for Alexa, by non-technical users” writes Barry Levine for marketingland.com. If Apple does integrate the Pullstring acquisition in that way, Siri could become a substantial resource in marketers’ toolkit.At the moment, there is no dominant platform for building voice-based agents by non-technical users, and an Apple-based Pullstring could fill that bill. Source: marketingland.com

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News 

Amazon introduces Moments marketing tool for mobile games and apps

“Amazon is launching Amazon Moments, a service that lets you reward customers in more than 100 countries on iOS, Android, FireOS, and other platforms” writes Dean Takahashi for venturebeat.com. With Moments, you can track actions in real time, create targeted campaigns, and reward customers with digital and physical products that are delivered to their doorsteps.With Moments, you don’t need to rely on stale discount offers to drive retention and activity in apps. Source: venturebeat.com

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News 

YouTube quietly stopped paying the bill for brand safety, and a battle with agencies could be escalating

“While brand safety fees are not huge, YouTube’s decision exposes a rift between the video giant and agencies over fees” writes Lauren Johnson for businessinsider.com. Within just months of brand-safety issues popping up, OpenSlate inked deals with all the major media-buying firms to handle their brand safety concerns.After dealing with a slew of PR headaches, YouTube “feels that they’ve made a lot of progress” with brand safety, said one tech firm executive.With more ad-tech companies offering brand-safety services, sources speculated that YouTube stopped paying fees to avoid appearing to favor…

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News 

‘Chief marketers need to be at Davos now’ says Salesforce marketing boss

“Chief marketing officers (CMOs) ought to be attending the event, according to Salesforce executive VP and CMO Stephanie Buscemi, because they can help tackle societal issues that affect consumers” writes Lucy Handley for cnbc.com. The World Economic Forum (WEF) in Davos, Switzerland, has become a must-attend occasion for C-level business people beyond the CEO, according to one senior executive. One issue that Salesforce has a point of view on, Buscemi said, is equality, something that the company’s chief executive Marc Benioff has been outspoken on, telling CNBC at WEF on…

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SAP’s new marketing chief is going to Davos for the first time. Here’s why

“But what place do marketers have at WEF, where topics include geopolitics, tackling malnutrition and nuclear power?” writes Lucy Handley for cnbc.com. Alicia Tillman has been chief marketing officer (CMO) at technology firm SAP for just over a year and this week she will attend the World Economic Forum (WEF) meeting in Davos for the first time, joining senior marketers from companies including Microsoft, AT&T, Unilever, Dell and Google.It’s no longer simply about glossy adverts or clever social media campaigns, marketers want to be central to business, bringing what their…

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News Platforms 

Facebook says there’s an easy way to break up the advertising walled gardens — but it needs brands to speak up first

“Dozens of digital players including Facebook, Google, Twitter and Snap feed web and mobile data into Nielsen’s DAR system” writes Lauren Johnson for businessinsider.com. Advertisers often complain about social platforms’ “walled gardens” that limit the amount of data that they’re willing to share.Facebook and Google in particular wield powerful targeting and measurement data but keep it within their own walls for privacy and competitive reasons.Facebook and Google get beat up a lot by advertisers for not sharing data with them while controlling the bulk of digital ad budgets. Source: businessinsider.com

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Crypto News 

From Digital Waste to Lead Paint, CMO Today’s Most-Read Stories of 2018

“That deal has since ended, but the Times said last month that its third-quarter digital advertising had rebounded after two quarters of declines” writes Nat Ives for wsj.com. Happy TV executives spent the rest of 2018 continuing their argument that marketers should reconsider how much they spend on digital. It was only one in a series of gyrations by publishers trying to navigate a punishing digital ad market; two months later, Vice Media decided to reduce its workforce by as much as 15% and halve its selection of digital sites.It’s…

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‘There’s too many lookalike companies:’ Ad-tech and mar-tech firms will battle to get profitable in 2019 or risk extinction

“That’s why Mac Delaney, SVP of media investment and innovation at Merkle, believes that marketers will lean harder on smaller ad-tech firms in 2019” writes Lauren Johnson for businessinsider.com. The growth in lookalike companies has led ad-tech firms to be more transparent in how they package ad deals, said Nate Woodman, U.S. chief data officer at Havas Media. Source: businessinsider.com

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Brokers News 

Is It Worth Investing in Affiliation in 2019?

“As a result, affiliate marketing has become a debatable channel for lead generation, especially for brokers targeting EU traffic; which begs the question, is it worth investing in affiliation in 2019?” reports financemagnates.com. From a partner’s perspective, forex affiliate marketing comes with its own set of challenges in 2019.As audiences get more tech savvy and demanding, affiliate marketers respond with fresh innovative ways to promote their endorsed businesses.In the last few years, the forex affiliate industry has naturally become highly competitive, with brokers offering enticing rewards, creative tools, dedicated support…

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How Amazon’s NYC HQ might hurt the city’s already-struggling ad industry

“HQ2 landing partially in New York comes at a time when Amazon’s ad business is booming” writes Peter Adams for retaildive.com. If anything, this feels like the beginning of its trajectory … you can’t say that about the ad business right now.”. In a note to investors from September, Piper Jaffray analysts forecast that Amazon’s ad business will potentially surpass Amazon Web Services, the linchpin that helped the company achieve profitability, in terms of revenue by 2021.Amazon did not immediately return Marketing Dive’s requests for comment on how much its…

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