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#BoycottABC trending after the network aired an ad showing AOC’s photo on fire during the Democratic debate

“This analysis is based on median salary, overall job satisfaction and the number of job openings” reports marketwatch.com. L Brands hosted its investor day, with a focus on the effort to revitalize the Victoria’s Secret brand.President Trump has called for negative interest rates — but that wouldn’t be a boon for housing necessarily. Source: marketwatch.com

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Smithers consolidates brands ahead of moving headquarters to downtown Akron

“AKRON, Ohio — Smithers announced Thursday it has unified all its companies under a single brand with a new logo and tagline” writes Cleveland Com for cleveland.com. The company, which provides science, technology and business consulting, is currently headquartered on West Market Street in Akron’s West Hill neighborhood, but is planning to build a $16.9 million world headquarters and research and development facility on Main Street in downtown.Smithers is retiring its legacy brands including Smithers Apex, Smithers Avanza, Smither Pira, Smithers Quality Assessments, Smithers Rapra and Smithers Viscient, to focus…

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Gap will begin franchising the Athleta and Janie & Jack brands

“GPS, -0.21% said Thursday that it will begin franchising Athleta, the company’s athleisure brand, and Janie & Jack, Gap’s children’s chain” writes Tonya Garcia for marketwatch.com. Gap began franchising its brands in 2006 when it opened a franchised Gap location in Singapore.Gap announced that it had acquired the Janie & Jack brand from Gymboree in March 2019.Both Athleta and Janie & Jack have company-operated stores.Both Athleta and Janie & Jack will begin with franchised online shops and store-in-store locations “in order to generate market awareness for these brands,” the company…

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News Stocks 

JCPenney Stock Soars Nearly 19% Amid Addition of New Men’s Clothing Brand

“John’s Bay Outdoor serves as the centerpiece of our Outdoor Shop and holds a unique place in our private brand portfolio,” Michelle Wlazlo, the company’s chief merchant, said in a statement” writes Brenda Bouw for thestreet.com. John’s Bay and other outdoor-sportswear brands. The news sent JCP stock up 16 cents to close at $1.01, although shares are still down some 50% from a year ago. Source: thestreet.com

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No phones please: Rihanna stages fashion show for exclusive Amazon release

“The brand’s latest collection of lace bralettes starting at $17.50 and bodysuits starting at $34.30 and more also became available for purchase on Amazon Fashion on Tuesday” writes Midwest Communications Inc for 95kqds.com. NEW YORK/PARIS (Reuters) – Luxury brands and retailers are increasingly collaborating with celebrities, including style bloggers and Instagram stars, to help design collections and jazz up their wares. Source: 95kqds.com

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As millennial shoppers choose comfort over seduction, Victoria’s Secret’s ‘sexy’ strategy is sending them into a slump

“Additionally, a 2018 YouGov survey among 18 to 49-year-olds showed that people are increasingly perceiving the Victoria’s Secret brand negatively” writes Valentina Resetarits for businessinsider.com. In 2017, the British brand Agent Provocateur, which was known for its extremely provocative advertisements, had to file for bankruptcy. Source: businessinsider.com

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