News 

Coca-Cola is capitalizing on the multibillion-dollar sparkling-water industry, but its CEO says it ‘should have done it a lot sooner’

“PepsiCo launched its sparkling water brand Bubly in February 2018 and then announced it would buy SodaStream later that year” writes Shoshy Ciment for businessinsider.com. Aha will be Coca-Cola North America’s first major brand launch in a decade and will replace Dasani Sparkling water in stores.Coca-Cola CEO James Quincey said during a fireside chat at the Beverage Digest Future Smarts conference in New York City on Monday that his company should have pushed into sparkling water “a lot sooner.”.  Source: businessinsider.com

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Away CEO steps down days after investigation revealed she perpetuated cutthroat culture of bullying and burnout at the buzzy luggage startup

“On Monday, the travel brand announced it hired the Lululemon executive Stuart Haselden as the company’s new CEO. Korey will assume the role of executive chairman” writes Finanzen Net Gmbh for businessinsider.com. “With the immense growth of the Away brand, the complexities of our business have evolved as well,” Rubio, Away’s president and chief brand officer, said in a statement. Source: businessinsider.com

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The Twitter employee who got the pope to use social media reveals how brands can avoid flops like the Peloton disaster and engage customers without going viral

“After a Peloton holiday ad was ridiculed on social media as classist and sexist, a former Twitter employee, social media consultant, and angel investor, Claire Diaz-Ortiz, said brands need to stop trying to go viral” writes Jennifer Ortakales for businessinsider.com. Claire Diaz-Ortiz’s latest book, “Social Media Success for Every Brand,” breaks down how businesses can use social media to market their brands more effectively than just “going viral.”. While direct marketing focuses on advertising that leads to an immediate sale, brand marketing is about increasing awareness. Source: businessinsider.com

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Nike spikes to record high after Goldman boosts its rating to ‘buy’

“Nike has a consensus price target of $103.26 and 25 “buy” ratings, eight “hold” ratings, and two “sell” ratings, according to Bloomberg data” writes Finanzen Net Gmbh for businessinsider.com. Goldman Sachs boosted its rating on shares of the retailer to “buy” on Thursday, and raised its price target to $112 from $95. Source: businessinsider.com

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Markets News 

How White Claw and the hard seltzer craze are taking on beer—and taking over America

“After all, even with the rapid growth of the hard seltzer market in the past couple of years, sales of hard seltzer still only account for small fraction of the overall beer/cider/flavored malt beverage-market, according to Nielsen” writes Tom Huddleston Jr for cnbc.com. But can smaller upstarts like White Claw stay at the top of the hard seltzer market for long with behemoths like Budweiser in hot pursuit?.  Source: cnbc.com

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After Jaclyn Hill’s last disastrous makeup launch, critics are eager to find flaws in her new highlighter collection

“It’s not only possible, but pretty likely, that makeup and drama enthusiasts online are blowing aspects of Jaclyn Cosmetics’ launch out of proportion to stir up more engagement online” writes Kat Tenbarge for businessinsider.com. Some brands are more selective than others, but Jaclyn Cosmetics sent PR packages to at least some microinfluencers – including Paige Oenning, who 66,4000 Instagram followers. Source: businessinsider.com

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Crypto News 

US Lawmakers Want to Brand Libra a Security, Association Disagrees

“However, the Libra Association maintains that while regulators and lawmakers have to consider consumer protection laws, the steps they take should not inhibit the growth of the digital asset space” writes Osato Avan-nomayo for cointelegraph.com. If passed, stablecoin projects like Libra will potentially fall under the purview of stringent U.S. securities regulations.Meanwhile, lawmakers sponsoring the bill say stablecoins should be classified as securities to protect U.S. consumers. Source: cointelegraph.com

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Athletic shoe brand APL picks the Grove for the home of its first bricks-and-mortar store

“Meanwhile, celebrities like Justin Bieber, Oprah and the entire Kardashian-Jenner brood wore the brand, helping to catapult it further into the limelight” writes Max Berlinger for latimes.com. For their first stand-alone bricks-and-mortar store, Ryan and Adam Goldston, the twin brothers behind the popular performance sneaker brand Athletic Propulsion Labs , avoided taking cues from other retail spaces and instead looked to architecture built with loftier goals in mind — namely, churches and museums. Source: latimes.com

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News Stocks 

French swimwear brand Vilebrequin relaunches its $260 swimming trunks after Jeff Bezos wore them and created a buzz online that was too big to ignore

“French swimwear brand Vilebrequin informed Business Insider on Thursday that it has relaunched a pair of its $260 swimming trunks that were produced as part of its 2014 Spring-Summer collection after Jeff Bezos was seen sporting the trunks over the summer and created a buzz online” writes Mary Hanbury for businessinsider.com. After shoppers saw Bezos wear the brand, their interest in the brand grew, and data showed they began enthusiastically searching for the trunks online.According to the fashion search site Lyst, online shoppers searched for these swimming trunks more than…

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Nokia-Branded Smart TVs Set To Launch In India On December 5

“SEE ALSO: Thanks To Flipkart, Expect To See Nokia-Branded Smart TVs Soon Apart from this, we also already know that the upcoming Nokia branded smart TVs will feature JBL powered speakers” writes Shomik Sen Bhattacharjee for mashable.com. Flipkart has already announced that the Nokia branded smart TVs will be made in India by them and will sell exclusively on the e-commerce platform.Flipkart also has smart TVs under its own MarQ TV brand, but clearly wants to leverage the popularity of brands such as Nokia and Motorola.As I mentioned, Nokia, also…

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