News 

At Davos, P&G’s Marc Pritchard says consumers expect brands to be a force for good

“When it comes to innovation, we have a vast network of partners, in terms of product innovation, packaging, innovation, brand building innovation, supply chain and retail” writes Matt Turner for businessinsider.com. How do you see that evolving?Marc Pritchard: Consumers are now telling us they expect more from brands and companies — and it’s not optional.When it comes to brands and businesses doing good, we need to think about what we do individually, but also collectively.Matt Turner: There is almost an expectation from consumers, younger consumers in particular, that the brands…

Read More
News 

Brandon Truaxe, founder of popular beauty brand Deciem, dies at 40

“Brandon Truaxe, the 40-year-old founder of Canadian beauty brand Deciem, has died, the company announced Monday in an Instagram post” writes Mike Murphy for marketwatch.com. Deciem was founded in 2013 and became a popular global brand known for low prices and customer loyalty.”Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision,” the post said. Source: marketwatch.com

Read More
News 

4 Game Changing Beauty Brands Supporting Women All Over The World

“Read on for the three game-changing beauty brands supporting and empowering women on a global scale” writes George Driver for elle.com. The original beauty brand designed to empower women to be financially independent, Avon, is now a major supporter of charitable causes helping women everywhere.This year the brand teamed up with Breast Cancer Awareness initiative Coppa Feel! to raise awareness around the early detection of breast cancer. Source: elle.com

Read More
News 

Apple resurrects the iPhone SE with brand-new units starting at $249

“In the current smartphone environment, the iPhone SE is leagues behind the latest models in terms of specs and features” writes Aaron Mamiit for digitaltrends.com. For those who missed the iPhone SE, now is the chance to grab the 4-inch smartphone from the online Apple store, at even lower prices. However, for Apple fans looking for a spare device, or at least a smartphone with a headphone jack, the returning 4-inch smartphone remains a good choice.Apple, however, underestimated the appeal of 4-inch smartphones, and coupled with a relatively affordable price…

Read More
News 

Gillette #MeToo ad boosts brand awareness but not necessarily incentive to buy company’s products

“But awareness about the Gillette ad hasn’t necessarily translated into larger incentive to buy the company’s products” reports washingtonexaminer.com. Still, 61 percent of those who viewed the ad viewed the company positively, rating it between 7 and 10.Seventeen felt negatively about the company, rating it between 0 and 3. Source: washingtonexaminer.com

Read More
News 

Rihanna, LVMH make a deal and, possibly, history

“The deal would make her the first female designer of color at the largest luxury conglomerate in the world” writes This Story Was for seattletimes.com. Unlike most new designers, however, Rihanna had a public profile that was as fully formed and global as any heritage brand.But what is certain is that Rihanna’s first catwalk show or extravaganza or concert or whatever it turns out to be will be appointment viewing far beyond the often insular fashion world.It is in the midst of a deal to back her in a fashion…

Read More
News 

Luxury leader LVMH planning fashion brand with Rihanna: report

“PARIS (Reuters) – Louis Vuitton parent owner LVMH is developing a luxury brand with singer Rihanna, in a rare move by the acquisitive group towards building a new fashion label from scratch, industry news site WWD reported on Wednesday” writes Midwest Communications Inc for 95kqds.com. Paris-based LVMH – also the owner of Christian Dior and Givenchy, among a host of other luxury brands also spanning champagne and cosmetics labels – declined to comment.Fenty Beauty, which was developed with Rihanna via LVMH’s Kendo “brand incubator”, which promotes new products and labels,…

Read More
News 

Group Nine Media’s last attempt at e-commerce ended in mass layoffs, but it’s trying again with a fresh approach

“Group Nine Media, the parent of NowThis, The Dodo, Thrillist, and Seeker, is taking another stab at building an e-commerce business” writes Lucia Moses for businessinsider.com. The company’s e-commerce ambitions go back to 2010, when Thrillist Media Group, one of Group Nine Media’s four brands, bought JackThreads, then a 2-year-old flash-sale site. Source: businessinsider.com

Read More
News 

Brand experts say Gillette has hit a home run with its latest ad addressing the #MeToo movement

“That’s why, despite the criticism, Gillette knocked it out of the park with this ad, say brand experts” writes Tanya Dua for businessinsider.com. Gillette is the latest mainstream brand to have triggered a social media firestorm with its latest ad “We Believe,” with hundreds of consumers lashing out at the brand on Twitter and YouTube. Source: businessinsider.com

Read More