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Snap earnings: Riding the Android redesign to grow its user base

“Following a long process of rebuilding the Android app, Snap is finally hoping to reap the rewards of its efforts” writes Emily Bary for marketwatch.com. Snap SNAP, +0.80%  saw its best quarter of user growth in its history as a public company back in June, riding the viral launch of filters that allowed users to appear as different ages.Assuming Snap is able to maintain positive momentum on user growth, the next step is improving how it monetizes that user base.Adding Android users has long been a problem for Snap, since its iOS app for Apple Inc.
 
Source: marketwatch.com



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