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Report: Apple buys voice tech platform PullString

“In the fall of 2017, PullString launched a platform that was completely oriented toward creating voice apps for Alexa, by non-technical users” writes Barry Levine for If Apple does integrate the Pullstring acquisition in that way, Siri could become a substantial resource in marketers’ toolkit.At the moment, there is no dominant platform for building voice-based agents by non-technical users, and an Apple-based Pullstring could fill that bill.

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