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Digital video companies are turning to 24-hour linear feeds to grab more ad dollars. A top Whistle exec breaks down the strategy ahead of its new channel launch.

“More digital-native studios are launching linear streaming channels to get in on the growing share of advertising dollars that are shifting to over-the-top streaming (OTT) platforms” writes Ashley Rodriguez for “Quite frankly, the ad dollars are also moving to the OTT platforms …A major broadcast network that sells ads direct on OTT platforms can reach CPMs of $35 or more.Other digital studios have also started programming free-to-air channels on streaming-TV services like The Roku Channel, Pluto TV, and Xumo.

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