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Data Shows Crypto Exchange Volume May Not Equate to Website Traffic

“High trading volume does not necessarily equate to a high website traffic and engagement ranking compared to all online websites” writes Benjamin Pirus for CoinMarketCap lists Coinbase Pro as the 52nd highest volume exchange, a rather low ranking considering the platform’s Alexa ranking.In terms of reported volume, however, Binance sits in fifth place on popular price and data website CoinMarketCap.Still, the exchange posts notable traffic, although it sits below Coinbase in terms of reported volume posted on CoinMarketCap, ranked at 62.Based on the above data, exchanges that posted the highest volume were not necessarily the exchanges with the most web traffic and engagement.

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