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Alipay agrees sponsorship deal with Uefa

“Mastercard earlier this year extended its sponsorship deal with Uefa for the Champions League tournament through to 2021” writes Olivia Rudgard for Alipay, the Chinese payments platform controlled by business mogul Jack Ma, has struck an eight-year deal with Uefa to become the body’s official global payment partner for all national tournaments.The sponsorship deal, thought to be worth €200m (£175m), will mean Alipay will be accepted at all venues hosting Uefa’s national competitions between 2018 and 2026, including the Euro 2020, taking place across Europe, and the Euro 2024, to be held in Germany. Around 700m people in China currently use the platform, which connects to their bank account, allowing them to scan a barcode to complete a payment.

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