A VC best known for organic-food investments just made its first foray into CBD. A top partner at BIGR Ventures told us why.

“A VC best known for placing bets on organic-food companies is making its first foray into the CBD space” writes Jeremy Berke for BIGR Ventures, a Boulder, Colorado-based fund, led a $3 million Series A round in RE Botanicals, an organic hemp-derived CBD company.The Colorado CBD company merged with South Carolina-based Palmetto Harmony in August. BIGR Ventures isn’t the first mainstream fund to invest in CBD. In February, Greycroft led a $3.3 million seed round into Prima, a CBD company founded by The Honest Company CEO Christopher Gavigan.

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