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Virtual reality looks to move from home to arcade – and we test it out

“Immotion creates virtual reality machines which can be used in arcades and shopping centres like traditional arcade machines” writes James Titcomb for The Manchester-headquartered company typically charges up to £5 for customers to use its virtual reality machines.The virtual reality machines developed by Immotion aim to be “very affordable to the mass market,” Mr Higginson said. “We can’t compete with the likes of Facebook or Oculus or Microsoft or Apple or whoever,” he said. The so-called “out of home” market for virtual reality products has developed in recent years, with several companies raising money for experiences which can be set up in arcades and shopping malls.

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