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Vevo Shuttering iOS and Android Apps to Focus Music Video Business on YouTube

“Music video platform Vevo has confirmed that it will be shutting down all of its mobile apps and consumer-facing video hosting website, signaling a shift in its business to focus on YouTube (via Variety )” writes Thursday May for macrumors.com. After the discontinuation of its apps and website, Vevo’s YouTube channel will become the primary source of its music video distribution.To ensure a smooth transition, Vevo will provide a playlist tool to its mobile app users so they can import their Vevo playlists over to YouTube.Apps affected include those for iOS and Android, but as of now “select” smart TV apps, potentially including Apple TV , will continue to run.Vevo is well known for being a platform that users can go to watch the latest music videos, but many viewers simply use the company’s YouTube channel, leading Vevo’s iOS, Android, Apple TV, and other apps to struggle with growth.The sunsetting of Vevo apps also follows months of shakeups at the company, with former CEO Erik Huggers leaving in December, head of product Mark Hall leaving in January, chief technology officer Alex Nunes departing in the spring, and “significant” layoffs to Vevo’s product and engineering teams at the same time.Apple has also been increasing its focus on music videos within its Music app, launching a dedicated “Music Videos” section inside of Apple Music this spring.
 
Source: macrumors.com



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