Two ways Nordstrom is adapting to the Amazon era

“As shopping continues to shift away from brick-and-mortar stores to e-commerce, Nordstrom is investing in technology to connect its physical stores to digital” writes Lora Kolodny for But few retailers also allow users to shop from their phones within stores like Nordstrom is doing, or to reserve items just to try them on.It’s becoming common for retailers to allow site users to buy online and pick up items in stores.Traditional retailers have experimented with but been generally slow to adapt their businesses to e-commerce and mobile shopping behavior.

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