News 

Mobile apps can help or hurt your business — here’s how

“Instead, they should be using mobile apps to better allow customers to engage with them wherever and whenever they want” writes unknown author for businessinsider.com. Mostly, this came in the form of brands such as Walmart, Target, and Nordstrom using apps in conjunction with beacons.Apps that were poorly designed, apps resulting in a poor user experience, and apps that seem to exist in a vacuum without a messaging strategy.A few are using mobile technologies to make it easier for customers to shop wherever and however they like, and some brick-and-mortar…

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Markets News 

Geotracking Gives Brick-And-Mortar A Leg Up On eCommerce

“Firms like clothing retailer American Eagle Outfitters and quick service restaurant Taco Bell have also used the Pinpoint technology” reports pymnts.com. With decreasing sales at brick-and-mortar stores, declining foot traffic and closing storefronts for retail chains, shopping mall owners are using new technology to help turn things around.That information can be used to help brick-and-mortar retailers get a leg up in the fight against eCommerce.The technology is important because “consumers behave very differently today than they did even three years ago,” according to Greg Maloney, CEO and president of JLL’s retail…

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News 

They’re watching you: Malls tap new tech to track shoppers

“Currently, many retail landlords rely on their own foot traffic counters and other generic trade area metrics to learn about consumer behavior” writes Lauren Thomas for cnbc.com. “We can’t rely on archaic methods to remain competitive in the digital age,” Greg Maloney, CEO and president of JLL’s retail business, said in a statement.JLL’s Pinpoint will feed landlords and retailers information about where shoppers come from, what variety of stores they visit, and how long they shop there, all in real-time. Source: cnbc.com Share This:

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News Platforms 

EU Says Luxury Retailers Can Keep Their Goods Off Of Amazon

“The European Court of Justice, the court of last resort in the EU, has ruled that luxury good makers may ban the sale of their products on eCommerce platforms like Amazon to maintain the exclusivity of their brands” reports pymnts.com. Brands that are not defined as “luxury” — though still protected by things like trademarks and IP laws — “still have no carte blanche to sweepingly limit their distributors’ use of sales platforms, according to our assessment,” Mundt added.The ruling comes after German luxury cosmetics group Coty — the parent behind brands…

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News 

Earny, which checks for price drops on items users bought and then asks retailers like Target or Amazon for a refund, raises $9M Series A led by Mayfield

“Some retailers and credit card companies will even guarantee price drop refunds for up to 90 days” writes Hour Ago Lucas for techcrunch.com. The startup is also announcing that it will be automating credit card price protection claims for all Visa cards.Earny will contact the retailers to ensure that the money goes back on your credit card, or arrives via a check.But it can be a hassle to keep track of price changes and to follow through and get your money back. Source: techcrunch.com Share This:

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News 

Earny raises $9 million to get you money back from major retailers

“Also today, Visa credit card holders can use Earny to track all purchases from major retailers for the first time” writes Khari Johnson for venturebeat.com. And if we ever find a cheaper price before your arrival, you will get some money back,” Vakrat told VentureBeat in a phone interview.Amazon customers, for example, get back 7 percent of money spent each year, said Earny CEO and cofounder Oded Vakrat.Earny keeps 25 percent of money saved through refunds it is able to retrieve for customers.It is thus able to get money back…

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News 

A judge has forced Starbucks to keep running its failing Teavana stores in a chilling verdict for the retail industry

“A judge is forcing Starbucks to keep 77 failing Teavana stores open in a ruling that has chilling implications for the entire retail industry, The New York Post reports” writes Hayley Peterson for businessinsider.com. An Indiana judge agreed, and now Starbucks will be forced to keep running the 77 Teavana stores located in Simon Property Group malls, according to the Post.It has been a record year for store closures, with retailers shutting down more than 5,000 stores in 2017. Source: businessinsider.com Share This:

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Here’s what marketers need to know to improve customer experience

“A good customer experience is personalized, and a personalized customer experience is likely to be a good one” writes unknown author for businessinsider.com. A better customer experience creates stronger customer loyalty, and in turn, higher customer lifetime value.At Sailthru, we have long believed that personalization, done well, greatly improves the customer experience.Even fewer brands are integrating multiple channels to produce a seamless customer experience across them.It’s bad for the customer experience, and it makes the customer think that the retailer has no idea what they’re doing, or what they’re doing…

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