News 

How Marketers Can Connect Profit and Purpose

“In interviews with over 20 CMOs and CEOs, a remarkably similar pattern emerges about how marketers are connecting profit and purpose across a highly diverse set of companies” reports hbr.org. The fusion of profit and purpose is a journey more than a destination.Their experience provides a roadmap for others looking to fuse profit and purpose. Source: hbr.org Share This:

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Markets News 

Marketing-driven revenue from mobile apps has grown 80% since 2016

“Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer and Facebook” writes Dean Takahashi for venturebeat.com. For gaming app marketers, these users represent the reason user acquisition is all about quality in all markets.A key reason for this significant gap is the much heavier use of data among gaming app marketers.When there’s a decline in revenue, marketers should run re-engagement campaigns across paid and owned channels, the report said.The report analyzed 250 million non-organic installations…

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To Regain Consumers’ Trust, Marketers Need Transparent Data Practices

“GDPR and stricter privacy laws mean that marketers will need to incentivize consumers to share their data” reports hbr.org. GDPR and stricter privacy laws also mean that marketers will need to incentivize consumers to share their data.This ignited a dark process of monetizing consumers’ digital lives that has quite simply backfired for companies.Moving forward, consumers should (and will) have full visibility into how extensively their personal data is being monetized.Driven by the promise of loyal customers and greater revenue, it didn’t take long for marketers to start using consumers’ personal…

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FDA sends warning letters to nine online marketers over opioids

“The regulator said a number of illegal and unapproved opioid medications are provided either by pharmacies or online websites” writes Midwest Communications Inc for 95kqds.com. (Reuters) – The U.S. Food and Drug Administration on Tuesday sent warning letters to nine online networks operating a total of 53 websites to stop illegally marketing unapproved versions of opioid medications.”The internet is virtually awash in illegal narcotics,” FDA Commissioner Scott Gottlieb said in a statement. Source: 95kqds.com Share This:

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How Marketers Can Start Integrating AI in Their Work

“Smart marketers are developing, partnering to build, or integrating AI into their tech stacks to get better at what they do” reports hbr.org. Let’s look at each in more detail: Affirm your consumer data policies: Before getting started, it is important to confirm your policies regarding the handling of consumer data, transparency, and control.To get started leveraging AI in your marketing efforts, it’s important to first confirm your policies regarding the handling of consumer data, transparency, and control. Source: hbr.org Share This:

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How to Convince Customers to Share Data After GDPR

“With the General Data Protection Regulation (GDPR) going into effect on May 25th, businesses will be required to protect the personal data and privacy of EU citizens” reports hbr.org. Under the GDPR, it’s not just your company that is liable for compliance: it’s your entire vendor ecosystem that is processing this customer data.The question that is top of mind for many marketers is whether or not the GDPR impacts existing customers who have already given consent to their data.There is no doubt that the GDPR is changing the way global…

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How GDPR Will Transform Digital Marketing

“How will digital marketers channel the right marketing messages to the right eyeballs at the right times?” reports hbr.org. Most critically, it will directly implicate several business practices that are core to current digital ad targeting.How will digital marketers from Dior to the NBA to political campaigns channel the right marketing messages to the right eyeballs at the right times?. GDPR will force marketers to relinquish much of their dependence on behavioral data collection.But while digital marketers are aware of the strict new regulatory regime, seemingly few have taken active…

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News 

From chicken to condoms, marketers cash in on royal wedding

“If British marketers are to be believed, nothing is a better royal wedding tribute than a limited-edition bucket of fried chicken chased with a bottle or two of Royal Wedding pale ale” writes The Associated Press for seattletimes.com. For those already in the mood, the Crown Jewels Heritage Condoms company (yes, it’s real) is offering a box of Royal Wedding souvenir condoms for 10 pounds ($13.50).KFC’s Royal Wedding-themed buckets, complete with the company logo in gold, were allegedly inspired by Harry’s confession that he proposed to Markle while preparing a…

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Crypto News 

What Blockchain Could Mean for Marketing

“The digital nature of the ledger means that blockchain transactions can be tied to computational logic and in essence programmed” reports hbr.org. The significant potential of high “Variety” data — data that is unstructured in the form of text, images, videos, and so on — to make better predictions has been documented in numerous academic studies.Blockchain technology can prevent the same display ad from being over-served to anyone, ensuring the optimal frequency of ad serving for each consumer.A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as…

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