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‘We’re the fastest-growing ad-tech company in the world’: Startup Beeswax is riding the wave of brands taking ad buying in-house

“I can confidently say we’re the fastest-growing ad-tech company in the world.”” writes Mike Shields for businessinsider.com. “Every ad-tech company in the world wants to be SaaS because investors like it.As more brands take ad buying in-house, ad agencies are getting scared. Source: businessinsider.com Share This:

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Amount recovered in binary options fraud case reaches $9.3m

“Using fraudulent misrepresentations, the defendants induced people to deposit money with illegal binary options trading websites that purported to offer customers the ability to trade so-called binary options contracts online” reports financefeeds.com. The defendants acted as marketers for the following binary options websites: LBinary, Global Trader 365, Vault Options, TraderXP, Trade Rush, Banc de Binary, Citrades, OptionMint, OptionRally, RBOptions, Bloombex Options, Redwood Options, BeeOptions, Amber Options, OptionsXO, and SpotFN. None of these websites or their operators are or ever have been registered to offer binary options contracts to the public.The…

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Marketing budgets to increase but people ‘don’t really want to see advertising’

“Marketing budgets are set to go up over the coming year, with increasing amounts spent on digital platforms such as Google and Facebook, while more marketing functions are set to be brought in-house, according to research published Tuesday” writes Lucy Handley for cnbc.com. Sixty percent of marketers expect budgets to rise, with 43 percent planning for increases of 5 percent and up, with those in the automotive, financial services and technology sectors feeling the most confident, according to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network.Fifty-four…

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Amazon’s ad business is surging — and it’s starting to get a crack at bigger brand budgets

“He said marketers are increasingly shifting brand marketing dollars over to Amazon, indicating that brands are eyeing Amazon for more than experimentation advertising budgets” writes Lauren Johnson for businessinsider.com. Drew Angerer/Getty Images Amazon’s ad business continues to surge, raking in $2.2 billion during the second quarter, the company revealed during second-quarter earnings.Amazon continues to intrigue advertisers, but the platform is already nabbing bigger budgets, according to Eric Heller, CEO of Amazon-focused and WPP-owned Marketplace Ignition.Amazon buckets the revenue into a line item called “other” that primarily comes from advertising.Specifically, Heller…

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CFTC seeks to impose monetary penalty of $56m on binary options marketers

“They used email marketing firms to send SPAM with misrepresentations about the trading systems to millions of people, paid video producers to make elaborate misleading video testimonials promoting the trading systems” reports financefeeds.com. The defendants acted as marketers for the following binary options websites: LBinary, Global Trader 365, Vault Options, TraderXP, Trade Rush, Banc de Binary, Citrades, OptionMint, OptionRally, RBOptions, Bloombex Options, Redwood Options, BeeOptions, Amber Options, OptionsXO, and SpotFN. None of these websites or their operators are or ever have been registered to offer binary options contracts to the…

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Lessons from VidCon: How brands, startups, and marketers can reach Gen Z

“Most of the VidCon brand exhibits were glorified photobooths, and many had signs encouraging visitors to post on Instagram with a specific hashtag” writes Justine Moore for venturebeat.com. Benny Fine (Fine Brothers Entertainment, 17 million subscribers) includes a clause in contracts that allows him to ignore 50 percent of edits that brands propose.Gen Z cares about doing good in the world and wants to see brands supporting initiatives around empowerment, diversity, and inclusion.The conference, founded in 2010, now hosts 25,000+ attendees yearly in Anaheim and is considered one of the…

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‘The industry is looking for alternatives to the duopoly’: Here are the winners and losers of AT&T’s acquisition of AppNexus

“They have mobile and digital content but TV content is just another category.”” writes Tanya Dua for businessinsider.com. The company has agreed a deal to buy digital ad firm AppNexus (Cheddar reported last week that a deal was likely in the works).Such a deal signals AT&T’s plans to challenge Google and Facebook for digital ad dominance with its combination of TV and technology assets. “AT&T has the targeting and digital content,” so that marketers won’t need to work with Nielsen. Source: businessinsider.com Share This:

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How Marketers Can Connect Profit and Purpose

“In interviews with over 20 CMOs and CEOs, a remarkably similar pattern emerges about how marketers are connecting profit and purpose across a highly diverse set of companies” reports hbr.org. The fusion of profit and purpose is a journey more than a destination.Their experience provides a roadmap for others looking to fuse profit and purpose. Source: hbr.org Share This:

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Marketing-driven revenue from mobile apps has grown 80% since 2016

“Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer and Facebook” writes Dean Takahashi for venturebeat.com. For gaming app marketers, these users represent the reason user acquisition is all about quality in all markets.A key reason for this significant gap is the much heavier use of data among gaming app marketers.When there’s a decline in revenue, marketers should run re-engagement campaigns across paid and owned channels, the report said.The report analyzed 250 million non-organic installations…

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To Regain Consumers’ Trust, Marketers Need Transparent Data Practices

“GDPR and stricter privacy laws mean that marketers will need to incentivize consumers to share their data” reports hbr.org. GDPR and stricter privacy laws also mean that marketers will need to incentivize consumers to share their data.This ignited a dark process of monetizing consumers’ digital lives that has quite simply backfired for companies.Moving forward, consumers should (and will) have full visibility into how extensively their personal data is being monetized.Driven by the promise of loyal customers and greater revenue, it didn’t take long for marketers to start using consumers’ personal…

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