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How Amazon’s NYC HQ might hurt the city’s already-struggling ad industry

“HQ2 landing partially in New York comes at a time when Amazon’s ad business is booming” writes Peter Adams for retaildive.com. If anything, this feels like the beginning of its trajectory … you can’t say that about the ad business right now.”. In a note to investors from September, Piper Jaffray analysts forecast that Amazon’s ad business will potentially surpass Amazon Web Services, the linchpin that helped the company achieve profitability, in terms of revenue by 2021.Amazon did not immediately return Marketing Dive’s requests for comment on how much its…

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Adjust reveals new benchmarks for mobile marketers to target

“This level of customization allows mobile marketers and app publishers to get the data they need to optimize performance, and ultimately revenues” writes Dean Takahashi for venturebeat.com. With ad fraud costing the mobile industry an estimated $4.9 billion, the issue remains top of mind for app marketers everywhere. Source: venturebeat.com Share This:

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Digital transition triggers ad industry trust crisis

“As a result, everyone is losing trust in the ad industry” reports axios.com. The $220 billion U.S. advertising industry is facing an unprecedented wave of scandal and controversy, causing frustration amongst marketers, consumers and lawmakers. The bottom line: At its best, the ad industry has always prided itself on creativity and innovation, but today that tradition is being eclipsed by frustrating user experiences and painful controversies.Roughly a quarter of U.S. Internet users have ad blockers, per eMarketer and multiple studies indicate that consumers find digital advertising to largely be a…

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What marketers are saying about Facebook’s new Portal video chat devices

“Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November” writes Robin Kurzer for marketingland.com. As with most news around voice, marketers see opportunity — even if they don’t quite know what that is yet.The Portals also include Amazon’s voice-controlled Alexa, positioning the devices firmly as a competitor to other smart speaker devices like Google Home and Apple’s HomePod.The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to callers’ movements…

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CFTC slams binary options marketers for attempt to extract settlement concessions

“The case targets a number of binary options brokers, as well as binary options marketers Michael Shah and his company Zilmil, Inc” reports financefeeds.com. The CFTC argues that the binary options marketers’ Rule 11 motion was filed for an improper purpose.Using fraudulent misrepresentations, the defendants induced people to deposit money with illegal binary options trading websites that purported to offer customers the ability to trade so-called binary options contracts online.The defendants acted as marketers for a number of binary options websites, such as LBinary, Global Trader 365, Vault Options, TraderXP,…

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Crypto News 

How Blockchain Can Help Marketers Build Better Relationships with Their Customers

“Blockchain technology is not well understood and subject to a lot of hype” reports hbr.org. Blockchain technology holds the potential for societies to become more trustworthy and empowered, increasing visibility, connecting parties, and rewarding individuals for their contributions to transactions.We believe that the Google-Facebook duopoly in digital advertising will soon be threatened by blockchain technology. Source: hbr.org Share This:

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Digital marketers: Instagram co-founders’ departure won’t slow ad growth

“Unlike most acquisitions, where the acquired company brings new skills, Facebook was already the world leader in social media before the acquisition” writes Amy Gesenhues for marketingland.com. Instagram’s CEO Kevin Systrom and CTO Mike Krieger announced to the company on Monday they would be leaving their roles for the Facebook-owned app. Source: marketingland.com Share This:

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Everyone is trying to create the ad agency of the future — this former industry bigwig says he already did it 3 years ago

“This gives us and our clients unique insight into where technology and marketing technology is headed, way beyond the narrow realm of just ‘communications,” he said” writes Tanya Dua for businessinsider.com. Since then, it has acquired five technology companies, invested in 21 and launched two start-ups — all in a bid to bring marketers and technology closer together.”We didn’t set out to compete within the advertising industry, we set out to disrupt marketing using technology,” he said.You & Mr Jones is seeking to offer a new take on the full-service…

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Study: spending on digital marketing grew by 44% last year in the US and Britain to $52B, with global spending on “martech” estimated to near $100B

“FRANKFURT (Reuters) – Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion” writes Min Read for reuters.com. Adobe has just struck another deal, to buy business-to-business marketing software firm Marketo, for $4.75 billion. “Fundamentally, brands don’t like to trust agencies with data.In contrast to placing online ads through intermediaries, digital marketing, or “martech”, has the appeal of enabling brands to target consumers directly via social…

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Global spending on digital marketing nears $100 billion: study

“FRANKFURT (Reuters) – Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion” writes Midwest Communications Inc for 95kqds.com. “Against that, we can see that, at the upper end where brands are spending more, they are still working with agencies.”. The clear trend shows that brands are seeking to take control over marketing technology,” said Ryan. Source: 95kqds.com Share This:

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