News 

Why Free Trials Fail

“The reward is high: Subscription service customers tend to have a higher-than-average lifetime value, but the initial challenge going in the door is harder” reports pymnts.com. Even more so when a merchant has adopted a subscription commerce business model.The trend remains true for all types of subscription services: Increased activation energy is visible whether one is looking at a business-to-consumer (B2C) service offering media access or subscription boxes or a business-to-business (B2B) SaaS platform.As a result, and perhaps unsurprisingly, Recurly found in a recent study of the subscription service space…

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Crypto News 

Retailer Overstock mixed up bitcoin and bitcoin cash, letting users buy items at a steep discount

“A serious payment glitch on retail website Overstock.com, which sells everything from furniture to diamond rings, allowed customers to pay with either bitcoin or bitcoin cash interchangeably” writes Jan Est for theverge.com. Worse still, if a customer paid in bitcoin cash and wanted a refund, Overstock’s system would refund the customer in bitcoin, giving the user more money than they initially paid.According to CoinMarketCap, one bitcoin is currently worth $13,880 while a single unit of bitcoin cash is valued at $2,355, meaning those who paid with bitcoin cash could buy…

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Tax season is months away but you can get a big discount on H&R Block’s filing software today

“Tax season won’t come around for a few months, but you can do yourself big favor and buy a discounted copy of H&R Block’s tax filing software right now” writes Brandt Ranj for businessinsider.com. As a bonus, if you choose to receive your tax return as an Amazon gift card, H&R Block will give you an extra 5% back. Source: businessinsider.com Share This:

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Uber investors sell at big discount, but still make billions

“Many big Uber investors include venture capital firms that got in early” writes The Associated Press for seattletimes.com. SoftBank acquired about 15 percent of Uber, while other investors in its group got around 3 percent.Uber was valued around $68.5 billion during a 2016 capital investment, but it dropped to somewhere above $48 billion in the SoftBank deal announced last week.Rohit Kulkarni, managing director of SharesPost, a company that analyzes private company investments, says three big events that happened around the time that SoftBank began courting investors combined to discount the…

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News 

CARING CAFFEINE: Pret Will Give You 50p Off Your Coffee If You Bring A Reusable Cup

“Starting on the 2 January, everyone who brings a reusable cup to the high street coffee chain will be rewarded with a 50p discount on their hot beverage” writes Sophie Gallagher for huffingtonpost.com. So what could be better than the promise of cheap coffee (not to mention a little feel good factor), which is exactly what Pret A Manger is promising customers who bring their own cup to stores from today. Source: huffingtonpost.com Share This:

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Pret A Manger introduces 50p discount for customers who bring in a reusable cup

“High street coffee chain Pret A Manger has increased the discount offered to customers who bring in a reusable coffee cup, from 25p to 50p” writes Will Lawes for telegraph.co.uk. Mr Schlee floated the idea of increasing the reusable cup discount in November.From today, customers who order a hot drink and ask for it to be decanted into their own cup will get the discount taken off at the till.Pret has been offering customers 25p off their coffee if they bring a reusable cup since August, as part of a campaign…

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SoftBank’s big, discounted Uber deal is going through — and it’s going to invest another $1.25 billion on top of that

“As part of the deal, which the investment firm expects to close in January, SoftBank will also invest $1.25 billion directly into Uber” writes Matt Weinberger for businessinsider.com. However some Uber investors were concerned the price SoftBank was offering was too low, according to Recode.The Japanese investment firm has succeeded in its big push to buy up around 15% of Uber at a 30% discount, the ride-sharing company confirms.Uber will use the SoftBank funding to invest in its technology, fund its growth and revamp its corporate governance, an Uber spokesman said…

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News 

‘Civ VI’ arrives on iPad today with quite the discount

“The extremely addictive real-time strategy game Civilization VI is now available on iPad, and it’s free to download with a reduced price to fully unlock” writes Kellen Beck for mashable.com. The iPad release of Civ VI allows players to try out the game for 60 turns (which is quite a lot and could probably last a few hours), with the option to unlock the full game for $29.99 — 50% off its normal price. Source: mashable.com Share This:

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US man charged with impersonating police officer to get Starbucks discount

“Police have charged the 48-year-old Buffalo man with criminal trespassing, criminal impersonation of a police officer and menacing” writes Associated Press for theguardian.com. Police in western New York have charged a man they say impersonated a police officer in an attempt to get discounted coffee.Police say the man claimed he was a detective and asked for a discount. Source: theguardian.com Share This:

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GBP News 

British insurer Direct Line offers Tesla Autopilot discount

“Tesla then provides information on the features and capabilities of its vehicles to help Direct Line set insurance prices” reports autoblog.com. Britain’s largest motor insurer Direct Line is offering Tesla Inc drivers in Britain a 5-percent discount for switching on the car’s Autopilot system, seeking to encourage use of a system it hopes will cut down on accidents.Direct Line sells insurance policies to customers introduced to it by Tesla. Source: autoblog.com Share This:

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