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Xineoh offers AI that predicts customer behavior with scary accuracy

“But many of the tools available for that latter category, namely, predictive analytics, have a less-than-stellar accuracy rate” writes Stewart Rogers for venturebeat.com. South Africa-based Xineoh has developed a platform for predicting customer behavior with AI. The company claims its technolgoy is more accurate than any other solution available.By anticipating what products consumers will buy with a high level of accuracy, Xineoh allows the business to minimize unnecessary inventory and maximize working capital. Source: venturebeat.com Share This:

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Shopify launches Ping to help merchants manage customer conversations

“Shopify today launches Ping, a standalone app that lets merchants manage customer conversations, whether they begin on a website, Facebook Messenger, or via SMS. Ping is now available on iOS and is designed to link with the Shopify app” writes Khari Johnson for venturebeat.com. The overall idea is to help merchants save time and focus their attention on providing customers with the kind of flavor and charm that make small businesses stand out.Ping will include Kit, an intelligent assistant that can help merchants set goals, make Facebook ads without leaving…

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Chatbots are overhauling how brands and customers interact

“Chatbots are changing the way companies and customers interact, helping to create powerful, engaging human-to-AI agent experiences” writes Vb Staff for venturebeat.com. AI is unlocking the ability to give all customers uniform and reliable service, in the most actionable and useful way possible for our customers.Join execs from Lyft, Western Union and Kaleido Insights when you catch up on this VB Live event and learn how leading brands are using chatbots — you’ll leave with actionable ideas on implementing AI-powered customer support.Leading brands like Lyft and Western Union are leading…

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Crimson Hexagon’s AI consumer insights platform powers GM’s customer care

“GM uses personalized insights to track conversations across different channels and facilitate interactions with individual customers, Burns explained” writes Kyle Wiggers for venturebeat.com. It allows us to put things together and make better business decisions.” The BrightView platform helps customer service reps make sense of data deluges.GM found the answer in Crimson Hexagon‘s BrightView for Customer Care, an artificially intelligent platform that scrapes conversation data from social media, emails, chat logs, call transcripts, and almost any other source and automatically flags items of interest.In addition to customer service insights, it…

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Why your third-party partners need to be on the AI train

“On the build-it side, interest in TensorFlow and Scikit-Learn, open-source software packages for deep learning and machine learning, has skyrocketed” writes Vb Staff for venturebeat.com. You need to continually feed good data into a well-built AI system, but in return, you’ll see growing returns every year as the system adapts and improves. Source: venturebeat.com Share This:

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To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It

“With no reprieve in sight for retailers, the online world is poised to do the same to brand-name consumer products companies” reports hbr.org. Then, by applying tools like artificial intelligence, the online retailers are able to create more-personalized customer experiences, fostering levels of satisfaction, connection, and customer loyalty that traditional retailers just can’t compete with.The online world is poised to do the same to brand-name consumer products companies.But it’s not all doom and gloom for consumer brands: The U.S. Census Bureau recently reported that 80% of retail sales still happen…

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Facebook will require advertisers to disclose where they got uploaded customer data come July 2

“But following the news that now-defunct data analytics firm Cambridge Analytica improperly obtained the data of up to 87 million Facebook users, people are more skittish than ever about how advertisers are targeting them on the platform” writes Anna Hensel for venturebeat.com. There doesn’t appear to be an option for users to report if they believe the company improperly obtained their contact information, however. Source: venturebeat.com Share This:

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To Regain Consumers’ Trust, Marketers Need Transparent Data Practices

“GDPR and stricter privacy laws mean that marketers will need to incentivize consumers to share their data” reports hbr.org. GDPR and stricter privacy laws also mean that marketers will need to incentivize consumers to share their data.This ignited a dark process of monetizing consumers’ digital lives that has quite simply backfired for companies.Moving forward, consumers should (and will) have full visibility into how extensively their personal data is being monetized.Driven by the promise of loyal customers and greater revenue, it didn’t take long for marketers to start using consumers’ personal…

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