News 

Did You Know Zara Has a Little Sister Brand?

“Get ready to add another wallet-friendly brand to your roster, because Zara’s little sister just launched in the U.S. Introducing Bershka, your new one-stop shop for men’s and women’s clothing” writes Justine Carreon for elle.com. Visit Bershka’s pop-up shop at 580 Broadway, New York, NY, or check it out online at Bershka.com.The Barcelona-based company, which has a massive international presence with stores in over 70 countries, finally launched their U.S. online store and are celebrating with an NYC pop-up shop in SoHo. Source: elle.com Share This:

Read More
News 

Associate Attorney General Rachel Brand on How the Justice Department Is Trying to Fight Sexual…

“Because under the Fair Housing Act, which is a federal law, sexual harassment in housing is illegal” writes Rebecca Nelson for cosmopolitan.com. The Department of Justice civil rights division’s website has a place that women can go to report instances of sexual harassment in housing. Source: cosmopolitan.com Share This:

Read More
News 

Green age kicks: how ethical trainers won the fashion seal of approval

“During Milan fashion week, the glitziest party of the week was the Green Carpet awards hosted by Livia Firth to celebrate the Italian fashion supply chain” writes Tamsin Blanchard for theguardian.com. The problem with a lot of so-called “ethical” fashion brands is that, ultimately, they are producing more stuff we could all happily live without, thank you very much.Veja have become the holy grail – a sustainable fashion brand that doesn’t look like one. Source: theguardian.com Share This:

Read More
News 

Digital marketing risks being a ‘vanity project,’ says head of Champagne brand

“And for Champagne brand Lanson, digital marketing should be approached with caution, according to Paul Beavis, its U.K. and international managing director” writes Steven Paston for cnbc.com. “You definitely have to have a message that’s on digital but I don’t think you want to have a vanity project where it’s all about the brand,” he told Carolin Roth, anchor of CNBC’s Marketing Media Money show.”I think it’s probably just the bombardment of a massive amount of digital coming in at people all the time. Source: cnbc.com Share This:

Read More
News 

Asics Nabs Steve Aoki for Its New ‘I Move Me’ Campaign and Brand Refresh

“It is a movement representative of the evolution and growth of the Asics brand” writes Peter Verry for footwearnews.com. The new campaign comes after a roughly two-year period of intentional inactivity of marketing and communicating brand messaging.The brand announced today that renowned DJ and producer Steve Aoki will be the face of its latest North American marketing initiative, “I Move Me,” which will include videos, in-store activations and more.Asics uses Aoki in the video as a vehicle to communicate a brand philosophy, as well as display the connection between Aoki’s…

Read More
News 

MGM International has quietly debuted a powerful new ad after it was forced to halt its campaign in the aftermath of the Vegas attack

“Barely two weeks after MGM Resorts International unveiled its first corporate branding campaign, disaster struck” writes Tanya Dua for businessinsider.com. And in the weeks following the attack, shifted gears to focus on a message of unity and healing with its agency McCann New York. “When executed in an authentic and sincere manner, these efforts can pay off for those brands long-term,” she said. Source: businessinsider.com Share This:

Read More
News 

Volvo is reinventing its performance brand to compete with Tesla

“On Tuesday, Volvo announced that it would transform its Polestar performance sub-brand into an all-electric Tesla competitor” writes Matthew Debord for businessinsider.com. The first vehicle — called a “halo for the future Polestar brand” by Volvo — will be dubbed “Polestar 1” and be a gas-electric hybrid two-door cranking out 600 horsepower. Source: businessinsider.com Share This:

Read More
News 

Volvo unveils Polestar 1 electric sports coupe, its bid to take on Tesla

“Volvo and Chinese parent company Geely unveiled the first model of its new Polestar electric brand, and announced a more than $750 million investment to develop the brand further” writes Source Polestar for cnbc.com. Volvo’s former performance brand Polestar has just entered the race to electrification.It is the first step to developing high-performance electric cars that are aimed at some of the same customers targeted by makers such as Tesla. The company will also use phones as keys, and will allow customers to share the cars with others by sending…

Read More