News 

A Kiss for European Common Defense

“Meanwhile, common European defence plans were laid to rest in a bottom drawer” reports realcleardefense.com. Defence remains a national competency, and it is unlikely that a proper lone-standing European defense force is within reach—and political will—anytime soon.PESCO will allow the participating states to take on major plans to develop overall European defense capabilities and on a long-term outlook create EU-wide units and capacities accessible to every state participating. Source: realcleardefense.com Share This:

Read More
News 

CVS vows to stop altering photos used to promote beauty products

“Pharmacy giant CVS said it will stop significant touchups of images used in its advertising for beauty products” writes Associated Press for nypost.com. The company said it has a responsibility to think about sending messages of unrealistic body images to girls and young women.She said many of the companies that make beauty brands carried by CVS were already thinking about the issue.CVS said it hopes the beauty sections of all its stores will comply with the new policy by the end of 2020. Source: nypost.com Share This:

Read More
News 

CVS bans photo manipulation for store beauty brands, will place alert label on others

“With some 9,600 stores nationwide, CVS is one of the nation’s largest sellers of beauty products, giving the company significant influence over makeup marketing” writes Nathan Bomey for thedailyjournal.com. The company’s ban on image editing in its own beauty marketing, including store aisle displays and social media posts, is scheduled to take full effect by April 2019. Source: thedailyjournal.com Share This:

Read More
News 

Beauty products will be more personalized and led by tech, L’Oreal boss says

“Chief executive of cosmetics giant L’Oreal Jean-Paul Agon welcomes digitalization with open arms, telling CNBC that he remains optimistic on what technology can bring” writes Alexandra Gibbs for cnbc.com. “I think the future of beauty will be more and more about technology, about quality, about formulation, about individualization, about digitalization, about responding to specific needs.”. It’s fair to say that digitalization has shaken up industries across the globe as of late.”We really believe at L’Oreal in science and technology,” the CEO and chairman told CNBC, explaining how the cosmetics giant…

Read More
News 

2017’s all time best beauty looks ranked

“If 2017 brought us anything good in this world it’s a bevy of inspirational hair and makeup looks” writes Jenna Rosenstein for cosmopolitan.com. From the launch of Fenty Beauty to Bella Hadid’s take on Scarface hair, experimental beauty was in full-force this year. Here, the 17 best 2017 beauty looks that had heads turning all year… Source: cosmopolitan.com Share This:

Read More
News 

Read this before taking your next trip to the beauty salon

“Many who visited salons more than three times a year were aware of the health risks, Lindsey Milich, one of the Rutgers researchers, wrote” writes Alessandra Malito for marketwatch.com. Workers are also at risk for developing health issues, the study found, especially because they’re near and using the chemicals for long hours. Source: marketwatch.com Share This:

Read More
News 

How Birchbox boosted in-app sales by more than 211%

“Now Birchbox uses its app and push notifications to: Not surprisingly, Birchbox pulls out all the stops to segment mobile app users” writes unknown author for businessinsider.com. Birchbox engages customers with a personalized, proactive communications strategy that makes heavy use of its mobile app and push notifications.Birchbox uses both in-app messaging and push notifications in its onboarding stream.On days that Birchbox sends push notifications, the revenues of its mobile app more than triple.Birchbox’s mobile app, like those of many digital retailers, began as a way to replicate the company’s mobile…

Read More