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How Amazon’s NYC HQ might hurt the city’s already-struggling ad industry

“HQ2 landing partially in New York comes at a time when Amazon’s ad business is booming” writes Peter Adams for retaildive.com. If anything, this feels like the beginning of its trajectory … you can’t say that about the ad business right now.”. In a note to investors from September, Piper Jaffray analysts forecast that Amazon’s ad business will potentially surpass Amazon Web Services, the linchpin that helped the company achieve profitability, in terms of revenue by 2021.Amazon did not immediately return Marketing Dive’s requests for comment on how much its…

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A new breed of ad agency is cashing in on the direct-to-consumer boom, and big agencies are scrambling to catch up

“This is a special skill set that is not so readily available at a more traditional agency.”” writes Tanya Dua for businessinsider.com. DTC brands are fundamentally different from larger, more traditional brands.So DTC brands are increasingly opting for specialist agencies like those previously mentioned rather than larger, bigger ad companies.And media agency R2C has set up its own proprietary software to track its clients’ marketing efforts on a cost-per-acquisition basis. Source: businessinsider.com Share This:

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The FBI recorded a surge of hate crimes last year. But it undercounted — by a lot.

“Even when police officers document and report hate crimes to local and state authorities, they often don’t make it into the FBI report” writes Arjun Singh Sethi for washingtonpost.com. The tally for 2017, 7,175 hate crimes, is the highest figure recorded in a decade, according to one analysis, and represents a 17 percent increase from 2016.On Tuesday, the FBI released its annual report on the number of hate crimes committed in the United States.In December 2016, for instance, the Providence Youth Student Movement didn’t call the police after a hate…

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Secret service to testify on ‘political paedophiles’ at child abuse inquiry

“Britain’s spy agencies will reveal its knowledge of alleged Westminster-related child abuse at a public inquiry amid concerns it aided in an establishment cover-up” writes Owen Paterson for telegraph.co.uk. However, it emerged yesterday that some of the evidence the agencies will give may be heard in private due to national security reasons. Mr O’Connor said: “We have been asked expressly on behalf of several of the core participants [of the inquiry] whether all of the evidence from the security and intelligence agencies will be given in public hearings, or… Source: telegraph.co.uk…

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How to improve Trump’s regulatory budget

“Another way to address the limited scope of the new federal regulatory budget would be to put a single individual in charge of regulatory reform across the entire government” writes Ap Photo Susan for washingtonexaminer.com. We all know that regulatory agencies have fiscal budgets — a certain amount of money provided by Congress each year.That’s starting to change now that the Trump administration is imposing caps on how much regulatory cost some regulators can impose. Source: washingtonexaminer.com Share This:

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ACLU demands DHS disclose its use of facial-recognition tech

“Around that time, the company pitched the agency on potentially using its facial-recognition software, called Rekognition, along with other Amazon products” reports cnet.com. Several Amazon employees have sided with the ACLU’s position, demanding that their company stop offering Rekognition to law enforcement.”ICE should not be using face recognition for immigration or law enforcement,” Neema Singh Guliani, the ACLU’s senior legislative counsel, said in a statement. Source: cnet.com Share This:

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A new report reveals Trump administration officials were blindsided by his ‘zero tolerance’ policy

“With the White House considering tougher immigration measures as a caravan of migrants slowly heads north from Central America, the GAO report stands as a cautionary tale” writes Ricardo Alonso-zaldivar for businessinsider.com. That day, Attorney General Jeff Sessions ordered federal prosecutors to adopt a “zero tolerance policy” for border crossers.The GAO said administration officials as of September 10 identified 2,654 children who were covered by the court order reuniting families.The report makes no recommendations as it reconstructs a turbulent episode for the Trump administration. Source: businessinsider.com Share This:

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The White House is wooing tech workers to do tours of duty in government

“The White House plans to convene technology giants including Amazon.com, Google, Microsoft and IBM on Monday and urge them to make it easier for their workers to leave behind their big paychecks and snazzy office perks and do brief tours of duty in government” writes Tony Romm for washingtonpost.com. Tech companies such as Facebook and Google in the past have allowed their employees to do short stints with the federal government. Source: washingtonpost.com Share This:

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White House to meet executives from Amazon, Google, Microsoft, and IBM today urging them to make it easier for their workers to do tours of duty in government

“The White House plans to convene technology giants including Amazon.com, Google, Microsoft and IBM on Monday and urge them to make it easier for their workers to leave behind their big paychecks and snazzy office perks and do brief tours of duty in government” writes Tony Romm for washingtonpost.com. Tech companies such as Facebook and Google in the past have allowed their employees to do short stints with the federal government. Source: washingtonpost.com Share This:

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America’s Archaeology Data Keeps Disappearing

“Federally mandated projects yield massive amounts of irreplaceable data, particularly on Native American history” writes Keith Kintigh for pbs.org. Agencies also need to begin properly curating the data from projects that have already been completed.However, this sort of synthetic research depends upon online access to a wealth of research data and unpublished technical reports.However, only a minuscule fraction of the data from these projects is made accessible or preserved for future research, despite agencies’ clear legal obligations to do so. Source: pbs.org Share This:

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