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Aviation agencies order emergency engine checks after fatal blast

“Several major airline officials said the order would primarily affect airlines with higher use of aircraft covering shorter routes” reports theguardian.com. The European order states that after the first inspection, airlines must repeat the process every 3,000 cycles, which typically represents about two years in service.The order will affect about 680 engines globally, including about 350 in the US, the FAA said. Source: theguardian.com Share This:

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End of Sorrell’s reign heralds change for big ad empires

“The tipping point has been reached,” said Farmer, who works with advertising agencies and major brands such as Ford and Kraft on strategy” reports businessinsider.com. Ad groups embark on their latest transformation without Sorrell, the godfather of the modern industry who quit after 33 years over an investigation into misconduct.The clear industry leader WPP employs 200,000 staff who offer advertising, branding, media buying, lobbying and data analytics via more than 400 separate companies. Source: businessinsider.com Share This:

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U.S. agencies clash over who should regulate genetically engineered livestock

“The fight over biotech livestock plays out in Congress, as well, where Sen” writes Marc Heller for sciencemag.org. Young took issue with FDA’s position that biotech animals should be regulated similarly to drugs, which he called an “onerous” approach.On one side: FDA Commissioner Scott Gottlieb, whose agency regulates genetically engineered food similarly to a drug.In its draft guidance, FDA said prior authorization is necessary before introducing any food from such livestock into the food supply. Source: sciencemag.org Share This:

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Martin Sorrell was an ad industry giant, but the business model he pioneered is outdated

“And companies that are made up of tons of advertising agencies like WPP could be standing on shaky ground” writes Cameron Costa for cnbc.com. Sir Marin Sorrell made a career out of acquiring advertising and public relations firms, creating the world’s largest advertising company, WPP. But as the 73-year-old Sorrell leaves the firm he createdamid an investigation into “personal misconduct,” some experts are questioning whether if the sun is also setting on the advertising holding company. Source: cnbc.com Share This:

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P&G pilots putting its separate ad agencies to work together under one roof

“Procter and Gamble, one of the world’s largest advertisers, is putting several of its agencies together to work as one team in a pilot that it hopes will eliminate bureaucracy and lead to better advertising” writes Christian Alminana for cnbc.com. Having a small, multi-agency team work on the campaign helped P&G in “eliminating unproductive day-to-day transactions and distractions,” according to its Chief Brand Officer Marc Pritchard, in a summary of his remarks at an industry conference this week, which were emailed to CNBC. Source: cnbc.com Share This:

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133,000 Flee Besieged Syrian Towns in Eastern Ghouta, U.N. Says

“Dozens of rebel fighters and their families have been bused from Douma to the northern province of Idlib in recent days, under a deal brokered by Russia that is expected to give the Assad government complete control over eastern Ghouta” writes Nick Cumming-bruce for nytimes.com. Andrej Mahecic, a spokesman for the United Nations refugee agency, told reporters on Tuesday that it was shipping in tents and supplying a range of other basic supplies, but that many people had fled eastern Ghouta with nothing but the clothes they were wearing.Relief agencies…

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Q&A for federal workers: Buyout and early retirement offers

“Q: Last year around this time there was a lot of talk about early-out and buyout offers” writes Eric Yoder Is for washingtonpost.com. In the budget year ended last September, Office of Personnel Management figures show, 771 employees left via early retirement and 2,668 took buyouts, with some getting both. Last month, a budget agreement ultimately rejected most of those proposals, although the White House continues to seek many of them.The Defense Department, the government’s largest agency, consistently offers the most, although last summer the Environmental Protection Agency made a highly…

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The internet is such a mess that brands are hiring executives to make sure their ads don’t end up next to objectionable content

“Clients are always talking about brand safety, and that’s not something that’s going to go away,” Joshua Lowcock, UM’s newly appointed global brand safety officer, told Business Insider” writes Tanya Dua for businessinsider.com. GroupM established a dedicated global brand safety practice back in 2016.The world of online advertising is complex and tackling brand safety is no easy feat. Source: businessinsider.com Share This:

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