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Strategy for Start-ups

“In their haste to get to market, entrepreneurs often run with the first plausible strategy they identify” reports Whereas the value chain strategy is the domain of quiet achievers, entrepreneurs who choose and succeed with an architectural strategy tend to have very high public profiles.Entrepreneurs who follow an architectural strategy design an entirely new value chain and then control the key bottlenecks in it.Quite simply, entrepreneurs should choose the strategy that aligns best with the purpose they originally brought to the venture.Let’s look now at how entrepreneurs can use the strategy compass to decide among the four basic approaches.

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