Start-up Helix wants you to care about your DNA — with help from marketers

“But most healthy people don’t seem to care all that much about their DNA. A startup called Helix is trying to change that” writes unknown author for The company also offers health applications, like an inherited diabetes and cholesterol test, and its other categories are fitness, entertainment, nutrition, and ancestry.The company launches this month with more than a dozen genetic tests in categories ranging from health to entertainment.Bay Area-based Helix is a spinout of Illumina, a biotech company that develops DNA sequencing machines.

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