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Nike’s newest concept store in Los Angeles lets digital shopping desires kick in

“The Nike Live neighborhood store in Los Angeles aims to lure the digital shopper with personal services and experiences” writes Ronald D for seattletimes.com. LOS ANGELES — Nike launched another of its retail-of-the-future experiments Thursday in West Hollywood, opening a concept store that aims to lure the digital shopper with personal services and experiences.And the products are chosen based on the shopping preferences of local users of a newly enhanced NikePlus app.In October, Nordstrom opened an experimental store called Nordstrom Local in West Los Angeles where customers can meet with a personal stylist, have clothing tailored, get a manicure and sip an espresso.
 
Source: seattletimes.com



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