Instagram may be following Facebook in pushing private messaging into a standalone app

“Facebook made the controversial decision back in 2014 to remove private messaging from the main app, moving it instead into Facebook Messenger” reports The trial follows close behind the launch of two new features in the main app: Highlights and Archive.The company also recently announced that 25 million business now have an Instagram presence, up 9 million since the summer.We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app.With so many messaging apps competing for our attention, Instagram is keeping the focus firmly on photos: the app opens directly to the camera.

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