Google’s data privacy concerns are a surprising boon for ad-tech firm Trade Desk

“In April, pressured by new privacy rules in Europe, Google told advertisers they would no longer have access to some critical measurement data when building online campaigns” writes Ari Levy for The data is highly valuable because it allows marketers to see how ads are performing on Google sites, including YouTube, compared with the rest of the web.In conjunction with the General Data Protection Regulation (GDPR) that the European Union implemented in May, Google told clients that they could no longer have access to the DoubleClick ID to analyze ad measurement data across the web.

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