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Get ready for a boom in crypto sports sponsorship: ‘We’re in discussions with over 70% of the Premier League’

“Arsenal struck a similar crypto sponsorship deal in January of this year” writes Oscar Williams-grut for LONDON — Cash-rich crypto companies are keen to strike sports sponsorship and endorsement deals as companies such as Google and Facebook crack down on crypto adverts on their platforms.”They’re now looking at sports [as a way] in which they can reach that mass appeal,” Singh said of crypto companies.

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