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Facebook planned to kick several major third-party data vendors off its ad platform — now those data giants have quietly found a way to stick around

“A few months ago, Facebook kicked several major third-party data vendors out of its ad platform, all in the name of protecting consumers” writes Lauren Johnson for businessinsider.com. Generally, third-party data is only used by big advertisers that don’t have their own insights—like automakers or packaged-goods advertisers.Third-party data is often stale, has a lot of errors in it.As McGowan put it, “Third-party data was always overpromised.Facebook is essentially saying to its big advertisers: fine, if you really want to work with third-party data vendors to target people with ads, you can.
 
Source: businessinsider.com



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