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Dropbox needs to find a new ‘ethos’ and more business customers for an IPO home run

“Dropbox has always impressed me as a company that has a strong personal ethos around creativity and doing things the way they’d like to” writes Becky Peterson for Hobert thinks this positioning has worked for the company so far, but that it might pose a challenge to Dropbox once the company is facing constraints as a public company.

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