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British Army used Facebook ads to target teens on exam results day

“Case in point, the British Army targeted recruitment Facebook ads at 16-year-olds who were stressed on the day results were released on a major standardized test” reports Child Soldiers International found that between the years of 2015 and 2017, the military ran 578 recruitment paid-for adverts on Facebook. It should be no surprise that, like most major employers, our recruitment campaigns applies some focus on individuals leaving school, college, and university, as this is when they make career decisions.”.

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