American consumers have a new attitude that’s creating a ‘sphere of despair’ for Nestle, Unilever, and Procter and Gamble

“It recently revealed that Amazon is sitting on a slew of private label brands that its developing in-house to compete with existing offerings” writes Dennis Green for Target also has seen success with its private label brands, which UBS recently called a “bright spot” for the brand.Consumers are increasingly apathetic to brands, creating what the Barclays calls a “sphere of despair” for food brands like Mondelez and Nestle, and consumer conglomerates like Unilever and Procter and Gamble.For retailers, private label is all the rage.But if it’s good for retailers, it’s bad for the storied name brands that stock their shelves and compete directly with the private label product.

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