The 6 Steps You Need to Take a Mobile App From Development to Launch

Do you have an idea for the next big app? Having the idea is just the first step. Realizing your vision and seeing it through mobile web app development involves a few more. Luckily, by sticking to a basic plan, you’re much more likely to succeed.

The following breakdown of the process will help you better understand how to execute your plans for developing a more successful mobile app.

Establish Your Business Model

It’s virtually impossible to turn an idea into a successful app without first outlining your business model.

First, you need to identify your target audience. Conduct market research to make sure there is actually an interest in your mobile app. When defining your target consumer, you should also take into account how large or small you expect the audience size to be that you are appealing to. This will help you develop a more effective promotional strategy.

Market research can be as simple as distributing surveys to your potential customers to more accurately determine if they’re seeking an app like yours.

You also need to decide whether you plan to develop your app for iOS, Android, or both platforms.

Plan the Design

Once you’ve established a business model, it’s time to start prototyping your mobile app. First, write all your ideas down, even if they feel like minor details. The more ideas you get down on paper, the easier it is to sift through them.

Next, find a prototyping tool that allows you to create mock-ups of the finished product. Invision and Fluid UI are both useful at this stage.

Create several prototypes to test out your various ideas. This helps you identify the best features to focus on.

Find a Developer

If you don’t know how to develop a final, working app, you’ll need to partner up with someone who does. Even if you do have app development experience, you can still benefit from working with a professional mobile app agency who’ll bring their own ideas and perspective to the table.

Look for a partner who can provide references, has the necessary experiences, and isn’t willing to accept extremely low pay – you don’t want to sacrifice quality in the name of savings.

You can search for development teams via Google, or create a post on sites like Upwork.

Test It

Now that you have a partner and a prototype, create a basic landing page for your prototype. Explain the app’s features, and include a call to action (“Download on iTunes!”) like you would with an actual landing page.

The purpose of this step is to further gauge how interested users will actually be in the final product. Launch a modest ad campaign to drive some traffic to your site, then monitor how many visitors click on your call-to-action link. You’re trying to determine if people would download the finished app once they learned about its existence.

If you learn that people are legitimately interested in your idea, it’s time to finish the mobile application development with your partner and publish it on the relevant app stores.

Attract Investors

Funding helps you not only create the best possible app, but also promote it successfully. Thus, you may want to approach angel investors with your idea. If someone is interested, they’ll invest funds in exchange for ownership equity. Angel List is one such site that can help you find potential investors in your area.

You’re likely to face a lot of rejection before you find an investor willing to provide the necessary funding. You can boost your chances of attracting angel investors by developing the best prototype you can and crafting a strong elevator pitch.

Optimize Your App Listing

Once you get accepted to an app store, you’ll be competing with literally thousands of other apps for attention. Improve your odds of getting discovered by partnering with an SEO expert and identifying which key terms and phrases your target customers search for and respond to. Include these phrases in both the app title and listing to increase your chances of getting noticed.

A great mobile app idea doesn’t guarantee your success. By following this process, you’re much more likely to see your plans come to fruition. It will also make the entire process, from development to launch, more seamless and simple.

Author: Serena Garner <serena.garner@ymedialabs.com>

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